Next Event: Aug. 6

Story, Strategy, & AI

CLICK HERE

Next Event: Aug. 6 Story, Strategy, & AI CLICK HERE

CONTENT STRATEGIST, TRAINER, & SPEAKER

Give Your Team What AI Is Missing

AI can write the draft. You build the strategy behind it

WHERE THE PROCESS BREAKS

The Break Happens Earlier Than You Think

You’re responsible for content that drives real business outcomes. Your team is working hard. AI is in the mix. And something keeps breaking down anyway.



The break almost always happens before anyone opens a doc.

You’re in the right place.

  • AI is producing the same content that wasn’t working before - just faster.

  • You suffer through long review cycles. Stakeholders disagree during revision, not before content creation.

  • Sales and marketing are telling different stories to the same buyer.

  • Messaging shifts every time a new stakeholder weighs in.

HOW IT COMES TOGETHER

Story, Strategy, and AI work in sequence. Teams that start with AI usually end up back at Story anyway.

A diagram of Angie Pedersen's The Action Plan Framework showing Story, Strategy, and AI layers connected by arrows, each with a brief description of its purpose in content creation.

Better AI output starts with better human input.

WHY ANGIE?

A woman with curly gray hair smiling and wearing a dark red blazer, holding her hands up and apart as if framing or showcasing something.

A strategist who writes.

A writer who teaches.

Most content strategists come from one direction — marketing, or writing, or technology. I have worked at the senior level in all three, across 12+ industries. That combination is what makes my framework practical instead of theoretical.

  • Writer + Marketer

  • 150,000+ books sold

  • Capability > dependency

Let’s Find the Gap

A Strategic Fit Call is 15–30 minutes. You'll leave with a clearer read on where your content process is breaking down — and whether working together makes sense.

No agenda to prepare. Just bring the challenge that’s been hardest to name.