Strategic Content Clarity for B2B Brands

A woman with curly gray hair, wearing a light gray blazer over a red top, smiling in front of a window with green blinds.

Meet your new favorite content expert

Hi, I’m Angie Pedersen, a strategic content consultant, trainer, and speaker. I help marketing teams build content systems that drive awareness, authority, and long-term growth.

Content is part of a digital marketing ecosystem, and I empower your team to own it going forward.

Whether you're launching a campaign, scaling your SEO footprint, or wrangling scattered content efforts, I bring the strategy and enablement to move your content from reactive to intentional.

A confession…

Scrabble tiles spelling 'SHIFT HAPPENS' on a dark slate background, with a feather and a mechanical device nearby.

I didn’t start out as a strategist, or even a marketer. I started out as a web content writer for my own website. A few years and several websites later, I became an author. I wrote three books that encouraged people to document the stories of their lives.

Those books are where the marketing came in. My publisher was small, so there was no marketing budget. So, I researched and taught myself internet and social media marketing, grass-roots style. And grew my following to over 3,000 regular readers. All by myself.

I parlayed that experience into offering marketing consulting and then went on to work as a:

  • Web content writer at Sprint

  • Senior social media strategist at a $100MM pharmaceutical digital marketing agency

  • Senior content strategist at a $2.5B global safety science corporation

  • Senior corporate communications strategist at a $1B consulting engineering company.

Through these roles, I’ve found my passion for marketing communications, and content marketing more specifically. So now, I’m a strategist, marketer, AND writer, a combo that makes me unique.

I’ve discovered it’s the perfect role for me. It helps fulfill my purpose of empowering others and my values of making an impact and connecting with others with empathy and compassion.

Certifications and specialties

  • AI Prompt Engineering | Google

  • Technical SEO and Keyword Research | Semrush

  • Generative AI Content Strategy | LinkedIn Learning

  • Instructional Design for Adult Learners | LinkedIn Learning

  • Thought Leadership and Brand Strategy | LinkedIn Learning

A few career highlights

  • 200,000+ books sold across four titles, including three best-selling guides

  • Keynote speaker for 1,500+ attendees

  • Invented a niche holiday for a client that’s now celebrated internationally

  • Agency + in-house experience in sustainability, SaaS, cybersecurity, beauty, food science, and engineering professional services

  • “Angie has an amazing wealth of knowledge about marketing--and even better--she knows how to share it with others in an easily understandable way. I thoroughly enjoyed working with her to create an information product on blogging, and I can't wait to work with her again.”

    Julie Hood,

    Digital Marketing & IT Consultant, CourseCreatorsHQ.com

  • "Angie has consistently impressed me with her ability to write compelling content for marketing and communications. Her creativity, attention to detail, and dedication have made a impact on every project we've worked on. In addition, she is just fun to be around!"

    Karissa Skirmont, Business Strategist | Owner

  • "She consistently demonstrated exceptional skills in content writing and development, able to not only craft engaging content but also tailoring it to resonate with our diverse audience at every stage of their buyer's journey. What truly sets Angie apart is her innate ability to identify the right content strategy for each audience segment, ensuring that our messaging is not only impactful but also highly targeted. Her strategic insights have undoubtedly contributed to the success of numerous campaigns and initiatives. "

    Valeria Zappalà, Senior Content Marketing Specialist

  • "Brand champion describes Angie best, taking brand messaging and relevent market information into strong engaging copy to build brand equity and awareness. Beyond her written talent, she shares brand knowledge to internally increase brand awareness among team members. She is truly an asset for your most important asset."

    Diane Moyano, Associate Director, Pipeline Commercialization

Contact me

Interested in working together? Fill out some info and I will be in touch shortly. I look forward to hearing from you!

Personal profile | Company page