I’ve been helping people tell better stories since before “content marketing” was a thing.
I didn’t start as a strategist — I started by telling stories that helped people feel seen.
What began as a personal writing project became a grassroots marketing campaign, then a book deal, then a career. I taught myself internet marketing from scratch and grew a loyal audience of 3,000+ readers. That scrappy, self-starting spirit took me from freelance consulting into senior roles at a $100M pharmaceutical agency, a $2.5B global safety science corporation, and a $1B consulting engineering firm.
Along the way, I discovered that content marketing for B2B is the perfect intersection of my passion for clarity, empathy, and meaningful connection.
Across every role, there was one constant: high-performing content started with a clear story, a clear strategy, and a clear brief.
That's still true today. It's just harder to see when AI is making everything faster.
25 years. A Few Highlights.
3 bestselling books. 150,000+ copies sold worldwide.
Keynote speaker for 1,500+ attendees — sold out 400 books in 45 minutes
25+ years writing web content. 15 years in senior content marketing roles.
Senior roles across pharmaceutical, cybersecurity, sustainability, SaaS, and consulting engineering
Turned 6 white papers into 14 content assets and 4 months of social content for a single initiative
Managed a blog with 110K unique visitors/month and a team of 15 contributing authors
Grew an email list 2,078% in three years
Content audit covering 9 campaign managers, 37 campaigns, and 241 assets — completed in 3 weeks
See How We Work Together
If you're ready to build content that starts with the right foundation, let's talk about what that looks like for your team.